知到选修慕课Design Thinking for Innovation创新设计思维智慧树答案

1

【单选题】(1)

Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization? A

  A.Implementation

  B.Inspiration

  C.Ideastorming

  D.Investigation

2

【单选题】(1)

In the Age of the Customer” experience design matters greatly, because shoppers have        , according to Manish Madhvani.   A

  A.endless choice

  B.more friends

  C.joy and delight

  D.new ideas

3

【单选题】(1)

Don Norman believes that the best approach to usability design is __A_.

  A.multidisciplinary

  B.gamified

  C.virtual

  D.luxurious

4

【单选题】(1)

wow” experience always ___, according to Michael Hyatt.  D

  A.competes on price

  B.has cultural relevance

  C.makes brands world class

  D.exceeds all expectations

5

【判断题】(1)

Creativity is hard work, and that is because it is 85% innate talent. B

  A. 

 B. 

6

【单选题】(1)

People who are curious about other people develop this skill:      A   .

  A.emotional intelligence

  B.synchronicity

  C.empathic intuition

  D.serendipity

7

【单选题】(1)

In the research on entrepreneurial innovation, these 3 Cs are linked to the ability to come up with novel and feasible ideas:   B        .

  A.Communication, Creativity, Connectivity

  B.Creativity, Curiosity, Connections

  C.Curiosity, Commerce, Community

  D.Community, Curation, Creativity

8

【单选题】(1)

Research shows that for people to be regularly and productively creative, they need to let ideas   , so as to give their unconscious mind a chance to keep working on the problem. B

  A.personify

  B.incubate

  C.evaporate

  D.Metamorphose

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第二单元

1

【单选题】(1)

Sometimes you have to walk a mile in someone elses shoes in order to respond creatively.” What process does this describe?

  A.Empathic design.

  B.Social networking.

  C.Serendipity.

  D.Impulse purchases.

2

【单选题】(1)

Why did Nespresso do field testing in shopping malls and hair salons?

  A.Goal was to design solution that appealed to women consumers.

  B.Beauty and fashion are important parts of the coffee experience.

  C.Journey maps show most coffee is consumed in these spaces.

  D.Most high-end cafes do not serve espresso in pods.

3

【单选题】(1)

Coursera online learning and Netflix online media streaming both offer consumers          .

  A.earned media

  B.deep personalization

  C.WOW experience

  D.multimodal engagement

4

【单选题】(1)

When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for         .

  A.belonging

  B.accomplishment

  C.safety

  D.novelty

5

【单选题】(1)

Today, using empathy to drive innovation gives organizations a competitive advantage, because          .

  A.feeling sorry for customers is always a good idea

  B.few businesses are hiring specifically for emotional intelligence skills

  C.it is easy to fool consumers with kindness

  D.there is no research to prove that empathy makes good business sense

6

【单选题】(1)

When developing a new offering, user perspective taking” involves      .

  A.taking users out for lunch or dinner to ask them how they are feeling

  B.identifying which celebrities are most popular for the target audience

  C.stacking and bundling solutions to cover all possible problem bases

  D.understanding consumer expectations including their unmet needs

7

【判断题】(1)

The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.

  A. 

 B. 

8

【判断题】(1)

When an inventor becomes so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.

  A. 

 B. 

第三单元

1

【单选题】(1)

We can spot likely future trends by        .

  A.examining the research literature and scientific evidence

  B.paying close attention to todays most popular products and services

  C.developing multiperspectivity skills

  D.asking children about their pain points and purchase preferences

2

【判断题】(1)

Cultural trends can be triggered by the emergence of a new technology such as virtual reality, 3D printing, the Internet of Things, or artificial intelligence.

  A. 

 B. 

3

【单选题】(1)

To decide if what you are observing is a trend or just a fad, consider whether       .

  A.it is truly novel and original

  B.celebrities are endorsing it

  C.it is causing people to change their behavior

  D.it appeals to both toddlers and seniors

4

【单选题】(1)

When curators are involved in maintaining a collection of artifacts or ideas, they will ___ it.

  A.sell

  B.advertise

  C.prune

  D.love

5

【单选题】(1)

Before you can think out of the box, you have to start with a box,” writes Twyla Tharp. What creative process is she describing?

  A.Connected consumption.

  B.Curation.

  C.Cultural relevance.

  D.Communication.

6

【单选题】(1)

Problem finding does not come easily to many people,” advises Min Basadur. Why is this?

  A.People move through life without noticing the little things.

  B.We quickly adapt to problems and then fail to notice them.

  C.Most people must stay focused on work, family, and health.

  D.There are actually very few problems in the worlD.7

【单选题】(1)

         is the first step in problem-finding.

  A.Shadowing

  B.Incubation

  C.Curation

  D.Questioning

8

【判断题】(1)

These are some examples of wicked problems: pollution, poverty, personal wellness.

  A. 

 B. 

第四单元

1

【单选题】(1)

As the conceptual economy dawns, businesses need to hire people who      .

  A.are adaptable and tolerate ambiguity

  B.have artistic vision and creative aptitudes

  C.think logically and understand linear thinking

  D.All of the above.

2

【判断题】(1)

Everyone is capable of small C creativity” and it can be learned and enhanced with practice.

  A. 

 B. 

3

【单选题】(1)

Research by Gallup showed that many people are actively disengaged and work and would willingly switch jobs, and even take a pay cut, if they could find a position that allowed them to         .

  A.take Fridays off

  B.bring their pets to the office

  C.be more creative

  D.learn on the job

4

【单选题】(1)

When management seeks to closely control what innovative employees do, which of the following is the likely result?

  A.Experimental and creative thinking will be stifled and stuffed out.

  B.Curious outsiders will seek to infiltrate and steal trade secrets.

  C.More feasible ideas are produced with true product-solution fit.

  D.New supports for creative innovation are developed across the organization.

5

【单选题】(1)

         is another word for divergent thinking.

  A.Interviewing

  B.Curating

  C.Shadowing

  D.Brainstorming

6

【判断题】(1)

When engaging in divergent thinking, it is best practice to seek unusual ideas — the more strange, and wild, the better.

  A. 

 B. 

7

【单选题】(1)

Mind mapping helps design thinkers to        .

  A.realize assumptions and spot patterns

  B.solve wicked problems once and for all

  C.All of the above.

  D.make data-driven decisions

8

【单选题】(1)

Affinity diagrams are used to         .

  A.observe potential future users in their natural environment

  B.analyze the feasibility of a proposed solution

  C.poll stakeholders to determine their motivations

  D.sort information according to category or theme

第五单元

1

【单选题】(1)

Why should designers never go to a meeting without a prototype?

  A.Most people dont know how to prototype.

  B.Prototypes are a good way to craft something you love.

  C.A prototype encourages people to engage with your ide A.  D.They need to maintain their creative reputation.

2

【单选题】(1)

As Laura Busche reminds us, the word prototype” means       .

  A.low fidelity

  B.first impression

  C.creative thinking

  D.co-created solution

3

【判断题】(1)

Nine times out of ten, prototyping with paper, scissors, and glue is the way to go if you want people to support your ide A.  A. 

 B. 

4

【单选题】(1)

What is the Wizard of Oz effect?

  A.Fantasy fiction approach to innovation.

  B.Business storytelling with a twist.

  C.Simulated functionality of a prototype.

  D.Design thinking for children.

5

【单选题】(1)

As experts at the Nielsen Norman Group explain, there is a risk that a low-fidelity prototype may confuse test users because         .

  A.they may not understand what it is, or how it works

  B.they expected to have a product demo, not a test

  C.it may appear to be a finished product, so need need for feedback

  D.they will feel embarrassed for the amateurish designer

6

【单选题】(1)

What is a pretotype?

  A.Construction built by users themselves.

  B.Low fidelity model used in quick test experiments.

  C.A facsimile of the real prototype.

  D.Model of future product created with 3D printer.

7

【判断题】(1)

When prototyping products, generally a mockup will be of higher-fidelity than a wireframe.

  A. 

 B. 

8

【判断题】(1)

When staging social interactions as part of prototyping services, it is integral that you hire actors or persuade friends to role-play as service staff.

  A. 

 B. 

第六单元

1

【判断题】(1)

Best practice for user testing? Start the testing during the very first week of your project.

  A. 

 B. 

2

【判断题】(1)

For an impromptu prototype usability test, recruiting 3-5 users is sufficient to provide actionable feedback.

  A. 

 B. 

3

【判断题】(1)

Asking a test user, Who might want to use this service?” is not advised because it is a leading question.

  A. 

 B. 

4

【单选题】(1)

What is a remote usability test?

  A.Testing of a far-fetched idea with a very low (remote) chance of success.

  B.Testing conducted at a location other than your home or office.

  C.Testing that is conducted online rather than in-person.

  D.Testing with people who are only remotely related to you.

5

【单选题】(1)

As Tim Brown of IDEO explains, to a design thinker user behaviors are never right or wrong, but they are always         .

  A.meaningful

  B.delightful

  C.surprising

  D.personal

6

【单选题】(1)

According to the UX experts at the Nielsen Norman Group, a products success depends on          .

  A.the USP

  B.low prices

  C.proximity marketing

  D.user perceptions

7

【单选题】(1)

Guerrilla usability testing always uses          .

  A.furry animals

  B.makerspaces

  C.double-blind method

  D.think-aloud-protocol

8

【单选题】(1)

If you recruit users for testing via social media platforms, think carefully about the ___ of each online channel.

  A.mobile privacy

  B.different demographics

  C.aesthetics

  D.cost of using

第七单元

1

【单选题】(1)

What is the benefit of a timeboxed approach to innovation, such as a design sprint?

  A.Get to know teammates intimately.

  B.Employees appreciate firm schedules.

  C.No time to be a perfectionist.

  D.Produces half-baked ideas.

2

【判断题】(1)

Research visualizations such as personas, journey maps, and mockups can do double duty as prototypes to communicate your idea to stakeholders.

  A. 

 B. 

3

【单选题】(1)

Design sprints are best suited to this economic sector:          .

  A.entertainment industry including filmmaking

  B.engineering product and system design

  C.Actually they can, and are used in any sector.

  D.education, specifically in college and universities

4

【单选题】(1)

The concept of the Design Sprint was popularized by ___, with the tagline 5 days from problem to solution!

  A.Amazon.com

  B.Apple

  C.Uber

  D.Google

5

【单选题】(1)

If you are running out of time on a design sprint, which step is the best one to skip?

  A.User testing.

  B.Mapping UX.

  C.None of the above.

  D.Prototyping.